ALL YOU NEED TO KNOW ABOUT ONLINE TOURISM BUSINESS

Vision & Mission

With the passage of time, the tour and travel industry is rapidly growing around the world. According to the latest research, it is going to reach trillions.

It is a vast industry for sure. The best thing about this business is that people can do it online or offline. However, I am going to begin a venture of online tourism business. Its demand is increasing day by day due to which I opt for it. I can easily do it from the comfort of my home. I do not have to set up an office to start my own tourism business. To start this online business, I do not have to be an expert or hire employees. I can manage things on my own.

The online tourism business is an excellent way to share my passion with others. I have a perfect business plan. First of all, I am going to choose a company name that will be according to my niche, i.e., TRAVEL WORLD. I want to focus on air ticket booking, hotel booking, car booking, travel mate, travel guide, and so forth. I am going to keep the costs to the minimum in the beginning to grab the attention of customers. Furthermore, I will come up with different offers and provide what the demand of customers is. In this manner, I will get many chances to grow my business.

Market Opportunity

In the last couple of years, the online travel business has been at the highest level. People not just made online booking yet made their travel arrangements for business/leisure over the internet.

In Europe, people are proficient in using the internet. Due to this reason, my objective is to target the audience of Europe. To reach my customers in the best way, I need to get an eye-catching website. This website will have complete info regarding my business and offers. The things I need for my business website:

•    An excellent & attractive web design

Good website design is important. By the latest research, it has been noted that people judge a website with its design. If the design of the site will be appealing, then people will consider it a good one. Otherwise, they will leave the site at once.

•    Informative & genuine content

Content is one of the key marketing tools. A plagiarism-free, informative, and attractive content can bring continuous traffic to the site. It will also keep the individuals engaged so that they can come again to get info regarding tourism.

•    Proper SEO so that site could rank up high in Google

Google Search Engine is the number one search engine across the globe. It ranks those websites that have the best SEO. I would go for the best SEO of my site and choose such keywords that will rank my site high in the search engine. Due to this reason, I will get more traffic on my site, which will turn into sales.

•    Mobile-friendliness

A good site has to be mobile-friendly. In this manner, it will have the capacity to run smoothly on all iOS, Windows, and Android devices.

•    High-quality images & videos

The low-quality images and videos are not clear. They are not considered well for a business. Individuals are looking out for high-quality things. If they do not find quality on a website, then they consider it a scam and disgusting. I will purchase high-quality videos and images on my site so that people like them and trust my site.

•    Online booking & payment system

I will add up a system on my website for booking and payment. I will offer many booking and payment methods so that people can choose from a vast range. To target a big audience, it is imperative to cover up all options. It will not just be beneficial in the beginning but the long run.

Business Model

The online tourism industry provides many opportunities due to which it is listed in the best e-commerce industries. From the travel assistant apps to the travel booking platforms, there are diverse business models that are inspiring the entrepreneurs like me.

When it comes to the business model, then I am going to have a practical yet straightforward model which will help me in the long run. My model is mentioned below:

•    Valuable Partnerships

It is not possible to do everything on my own to launch an online travel business. I do understand that I will need valuable partnerships. I will collaborate with a number of tourism companies through which it will be easy for me to provide services. These partnerships will also assist in maximizing my income.

•    Trade Show Exemplification

Trade shows are imperative in the travel business. One has to make an appearance in this show every year to increase brand awareness. I will go for these trade shows so that I can meet new customers and raise my brand awareness. Moreover, I will be able to link with potential partners.

•    Get Sponsors

Sponsorship plays a vital role in the travel business. I will try to get sponsors as much as I can. They will provide me a giveaway and too much audience in the main seasons.

•    Creating Website & Marketing It

I will create a website and then start its marketing in the best way. I will invest money in the digital marketing stuff so that my site could reach maximum people. Additionally, I am going to offer several traveling plans from which individuals can pick one of their preferences.

Financials

When it comes to the financials, then the online travel business does not require too much money. I comprehend that my website is my best business tool. I will hire a good developer who can make a site for me, which will be excellent in every manner. Also, I will need to invest in content, images, videos, and digital marketing. I will need to purchase a domain and hosting for the site. After that, my hired developer will start developing it.

Shopify is one of the platforms which people use for e-commerce so that I will go for it. When my site is ready, then I will need to hire content writers who will write appealing content for me. This content will have the right information regarding my travel business. I will purchase videos and images from different websites like https://www.storyblocks.com/. These images and videos will make my site more presentable. Besides, they will add authenticity to my site. In the end, I will hire digital marketers who will handle SEO, social media, and other things to market my travel business website.

To get all of the above services, I will hire people who are working on Fiverr or Upwork as they will work proficiently for me at a low rate. In a spectrum, I will have to pay:

•    10$-30$ per year for my domain.

•    5$ for the logo

•    10$-15$ a month for the hosting of my site

•    50$-80$ for the theme of my website

•    5$-10$ for a video or image.

•    Many developers create a user-friendly and mobile-friendly website from 50$ to 100$.

From the above information, it will be easy for you to know that I will require a budget of 500$ to establish my own travel business. Nevertheless, there are maintenance and licensing charges, which will also vary from one another. I have set this big budget of 500$ by keeping in mind the maintenance and licensing expenses.

Marketing and Sales

As my venture will be online, so I will opt for online marketing methods. Online marketing involves several things. There is not a single way which I am going to use for it. As I said above, I am going to hire digital marketers. Still, I will market my business on my own because no one can market my business efficiently and passionately like me.

•    Social Media

First of all, I am going to target social media websites. There are different social media platforms like Facebook, Twitter, Instagram, and so on.

I will first create a page on Facebook, which will be dedicated to my business completely. I will send invitations to all my links and ask them to spread it as much as they can. After that, I am going to create a twitter and Instagram account according to my site. On all these social media platforms, I will publish all the content of my website. On the other hand, I will add the videos and images which I will purchase for my site.

I do understand that just creating accounts and publishing things are not good enough. It is important to have a continuous presence on these platforms for the feasibility of the customers. People do ask questions to make a decision. When I am not answering their questions, then they will assume that I am just going to waste their time. So, I will stay active on all platforms with the help of mobile apps. Moreover, I will provide my number on the website so that people can reach me at any time.

•    Guest Posting

Guest posting is a part of SEO which the digital marketers will handle. Nevertheless, I will do the guest posting by myself too. I will write several killer content related to my site and then post it on different websites that will have the same niche. In this way, I will get more traffic on my website. My content will not only have information, yet it will also have info-graphs and attractive pictures to catch the eyes of the readers.

•    Paid Advertisement

The paid advertisement has a number of advantages. It brings organic traffic to the website, which can turn into sales. Google Adwords and Facebook are offering paid advertisement service. I will choose the plan of my choice to target my audience efficiently.

•    Digital Business Cards

I will create a beautiful and appealing digital business card for my business. I will send it to all my contacts and ask them to send it to others. It is a simple way to market my business. I will include my website address and phone number on the cards. Thus, people will get information quite quickly.

•    Youtube Channel

Youtube is the second best search engine, which is owned by Google. I will create my youtube channel on which I will post all the related videos. Moreover, I will make videos on my own in which I will be giving info about my business. It is the best way to reach customers directly. I will post videos frequently so that my channel can get more traffic. More traffic will lead to more sales. I will also answer the questions of people on my channel. Also, I will go LIVE as much as I can so that people can directly contact me.

Next Steps

The first thing I am going to do is to collaborate with people. I will do market research and contact with different tourism companies. Not just companies, but I will also target the individual people who are running this business. They might guide me in a better way to get a push start.

What others say about my business is what matters for me. For that reason, I have to go for the positive word of mouth. For that reason, I have to put FAQs on my website, which will cover all the main aspects of my business. I will let people know why my company is best for them as compared to others. Also, I will encourage people to provide me feedback and reviews so that others can know about my services. There will be a comment section on my site where people can comment to ask about any service.

The core of my travel business is to provide people the best travel services in a small budget. Whether they want to book air ticket online, book a hotel or anything else, they do not have to break the bank. Therefore, I will try to get such partners and collaborators that can help me in fulfilling myaim.